Last Updated: August 10, 2026
Binary Wolf ("Binary Wolf", "we", "us", or "our") develops and publishes mobile applications, including Wallo: Live Wallpapers HD, 4K ("Wallo", the "App").
This Privacy Policy explains how we collect, use, disclose, and protect information in connection with your use of Wallo.
1. About Us
Binary Wolf develops and publishes mobile applications and related services.
We may collect information:
Directly through Wallo and other services we provide.
Through analytics providers that process information on our behalf.
Indirectly through advertising and analytics partners.
Where applicable, Binary Wolf acts as a data controller under applicable data protection laws.
2. Scope
This Privacy Policy applies specifically to information processed in connection with Wallo: Live Wallpapers HD, 4K.
It does not necessarily apply to other websites, applications, or services operated by Binary Wolf that have separate privacy policies.
Wallo is available to users internationally. Accordingly, this Privacy Policy is intended to describe our privacy practices in a manner that addresses applicable privacy requirements in the jurisdictions where Wallo is available.
3. Information We Collect
The information we collect depends on how you use Wallo and the services and features you access.
3.1 Identifiers
Depending on your device, privacy settings, and the third-party services integrated into Wallo, we may collect or receive identifiers such as:
Advertising identifiers, including Apple's Identifier for Advertisers (IDFA), where permitted.
Device identifiers.
App-specific identifiers.
IP address.
Other identifiers generated by advertising or analytics providers.
Advertising identifiers may be used by advertising partners to recognize a device for advertising, attribution, measurement, and related purposes, subject to applicable permissions and laws.
3.2 Device and Technical Information
We may collect general technical information about the device used to access Wallo, including:
Device type and model.
Operating system and version.
App version.
Device language.
Time zone.
Internet connection type.
General device configuration and technical information.
Performance information.
Crash and diagnostic information.
This information helps us maintain and improve Wallo and diagnose technical problems.
3.3 App Activity and Usage Information
We may collect information about your interactions with Wallo, including:
Features you use.
Wallpapers or categories you interact with.
Searches and interactions within the App.
App sessions and usage events.
Subscription and in-app purchase information.
Interactions with advertisements.
Other events associated with your use of the App.
This information may be collected directly by Wallo or through analytics and advertising partners.
3.4 Purchase and Subscription Information
Wallo may offer subscriptions and in-app purchases.
Purchases are processed through Apple's App Store and payment systems. We do not receive or store your complete payment card information.
We may receive information necessary to verify purchases, determine subscription status, provide premium features, and maintain our records.
3.5 Photos, Videos, and User-Selected Content
Wallo may provide features that allow you to select photographs, videos, or other media from your device to create or customize wallpapers.
When you use these features, Wallo may access the content you select to provide the requested functionality.
We do not use your personal photographs or videos for advertising purposes.
If a particular feature requires your content to be processed by a third-party service or our servers, we will process it only as necessary to provide that feature.
4. How We Use Information
We may use information we collect for the following purposes:
To provide and operate Wallo.
To provide wallpapers and other App features.
To provide and manage premium features and subscriptions.
To process and verify in-app purchases.
To improve and optimize Wallo.
To understand how users interact with the App.
To diagnose crashes, bugs, and performance problems.
To provide technical support.
To personalize content and the user experience.
To provide and measure advertising.
To measure advertising effectiveness and attribution.
To prevent fraud, abuse, and potentially illegal activities.
To protect our rights, property, users, and services.
To communicate with users when necessary.
To conduct research and analysis.
To comply with applicable legal obligations.
To enforce our agreements and policies.
5. Advertising and Tracking
Wallo may display advertisements provided by third-party advertising partners.
Advertising partners may collect or receive certain information, including identifiers, device information, IP address, app activity, and advertising interaction information, depending on applicable permissions and configurations.
This information may be used for purposes such as:
Delivering advertisements.
Measuring advertising performance.
Attribution.
Limiting advertisement frequency.
Fraud prevention.
Generating aggregated reports.
Providing personalized advertising where permitted.
iOS Tracking
Where required by Apple's App Tracking Transparency framework, Wallo will request permission before accessing the IDFA for tracking purposes.
You can change your tracking preference at any time through:
Settings → Privacy & Security → Tracking
If you do not grant tracking permission, some advertising and measurement functionality may be limited.
6. Analytics
We may use third-party analytics services to understand how users interact with Wallo.
Analytics may include information such as:
App events.
Feature usage.
Device information.
Identifiers.
Performance information.
Crash information.
Diagnostic information.
Analytics helps us understand how Wallo performs and allows us to improve features, stability, and user experience.
7. How We Share Information
We may share information with third parties in the following categories:
Advertising Partners
We may share or allow advertising partners to collect information necessary to provide, measure, and improve advertising.
Analytics Providers
We may share information with analytics providers that help us understand App usage, performance, and user behavior.
Service Providers
We may use service providers for purposes such as:
Cloud infrastructure.
Data storage.
Analytics.
Crash reporting.
Performance monitoring.
Fraud detection.
Security.
Customer support.
Other technical and operational services.
These providers process information on our behalf as necessary to provide their services.
Legal and Safety Requirements
We may disclose information where we reasonably believe disclosure is necessary to:
Comply with applicable laws or regulations.
Respond to legal processes or governmental requests.
Enforce our Terms of Use.
Investigate fraud or security issues.
Protect our rights or property.
Protect the safety of our users or other individuals.
Detect or prevent illegal activity.
Defend against legal claims.
Business Transfers
If Binary Wolf is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to applicable law.
8. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may vary depending on:
The type of information.
The purpose for which it was collected.
Legal and regulatory requirements.
Security and fraud-prevention requirements.
The need to establish, exercise, or defend legal claims.
Where information is no longer required, we may delete it or anonymize it.
9. Your Privacy Choices
Depending on your location and applicable law, you may have rights concerning your personal information.
These may include the right to:
Request access to your personal information.
Request correction of inaccurate information.
Request deletion of personal information.
Request restriction of certain processing.
Object to certain processing.
Withdraw consent where processing is based on consent.
Request portability of certain information.
Opt out of certain targeted advertising or data sharing.
iOS Tracking Controls
You can control app tracking through:
Settings → Privacy & Security → Tracking
You may also have additional privacy controls provided by Apple or applicable law.
10. European Economic Area, United Kingdom, and Switzerland
If you are located in the European Economic Area, United Kingdom, or Switzerland, applicable data protection laws may provide you with additional rights.
Depending on the circumstances, we may process personal data based on:
Your consent.
Performance of a contract with you.
Our legitimate interests.
Compliance with legal obligations.
Our legitimate interests may include operating, securing, improving, and analyzing Wallo; preventing fraud and abuse; protecting our legal rights; and providing relevant services and advertising where permitted by law.
Where processing is based on consent, you may withdraw your consent at any time, without affecting the lawfulness of processing performed before withdrawal.
You may also have the right to lodge a complaint with the applicable data protection authority in your jurisdiction.
11. United States State Privacy Rights
Residents of certain U.S. states may have additional rights under applicable state privacy laws.
Depending on your state, these rights may include:
The right to know what personal information we collect.
The right to access personal information.
The right to correct inaccurate information.
The right to request deletion.
The right to obtain information about how personal information is used and disclosed.
The right to opt out of certain targeted advertising or sharing.
The right not to receive discriminatory treatment for exercising applicable privacy rights.
The availability and scope of these rights depend on the law applicable to your state and circumstances.
To exercise applicable rights, contact us using the information in the "Contact Us" section.
We may need to verify your identity before completing certain requests.
12. Children's Privacy
Wallo is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.
Where applicable law establishes a higher minimum age, we will comply with the requirements of that law.
13. Third-Party Services
Wallo may use or link to third-party services.
Third-party services may include advertising, analytics, payment, cloud, content, and other technology providers.
These third parties may have their own privacy policies and terms. We encourage you to review those policies.
Binary Wolf does not control the privacy practices of third-party services that operate independently from us.
14. International Data Transfers
Wallo is available internationally, and information may be processed or stored in countries other than the country where you live.
Where personal information is transferred internationally, we take appropriate measures required by applicable data protection laws to protect that information.
Depending on the service provider and applicable law, international transfers may be carried out using appropriate safeguards, such as standard contractual clauses or other legally recognized transfer mechanisms.
15. Security
We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, loss, or misuse.
However, no method of electronic storage or transmission over the internet is completely secure, and we cannot guarantee absolute security.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
If we make material changes, we may provide additional notice through Wallo, our website, or another appropriate method.
The updated Privacy Policy will become effective when posted unless otherwise stated.
17. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Binary Wolf
Website: https://binarywolf.io
Email: contact@binarywolf.io